An agency team
Work may cross several client and specialist relationships. Ask how recommendations are reviewed, how client approval is recorded and who keeps the change history understandable.
Working space C / Responsibility
Between the idea
and the change,
there are people.
A role title is only the beginning. A useful working arrangement names who proposes, checks, approves and reviews a decision.
A change moves
through four questions.
Select a responsibility to inspect the handover it needs. The same person may hold more than one role; the agreement should still be explicit.
Three places
this can happen.
An in-house team
Advertising may sit beside product, sales and customer service. Ask how the team agrees the business outcome and how feedback from those other functions reaches the campaign review.
Independent work
One person may handle analysis and delivery. The need to define scope, obtain approval and document decisions remains. Make those responsibilities visible in the working agreement.
A question to carry into a conversation
“How would this
decision move
through your team?”
A specific example can reveal more about a role than a long list of tools. Listen for the work, the review process and the support available when something is uncertain.
Ask about the responsibility exercise ↗