Working space B / A small experiment
A hunch
needs a
handle.
Give your idea an observation, a proposed change, a measurement and a condition that could make you reconsider.
Unfold the worksheet ↓
The fictional brief
The enquiry page
is attracting visits.
A team notices that many visitors leave before finishing a form. They do not yet know why. The task is to propose a focused investigation, without claiming that a redesign will fix the problem.
- Known
- Some visits and some completed forms are recorded.
- Unknown
- Visitor intent, measurement reliability and the reason people leave.
- First responsibility
- Confirm what can be measured and what the team is authorised to change.
Write it so someone
else can question it.
Use the fictional brief or your own non-confidential example. The draft remains in this page until you download it or navigate away.
- Describe an observation without adding a cause.
- Limit the proposed change so its purpose stays clear.
- Name the outcome you would inspect.
- State a measurement or comparison check.
Draft an explanation you can test
A draft, not a result
Complete the four lines, then compose a short decision note.
This exercise stays in the current page; it is not saved automatically.
Before anyone changes a live campaign
Four pauses
worth keeping.
Permission
Identify who can approve the change and the scope of that approval. A learning draft is not authority to act in a real account.
Measurement
Confirm that the intended outcome can be observed consistently. Decide what would count as an inconclusive result.
Comparison
Plan how to distinguish the proposed change from other influences. A simple before-and-after view can leave important explanations unresolved.
Review
Agree when the result will be reviewed, who will review it and which conditions would stop or revise the work.
The strongest draft
can still be revised.
Ask a colleague which assumption is least supported. Record that answer before making the proposal more elaborate.
Work out who needs the handover ↗